White Paper: Multi-Touch Attribution in the CTV Environment
Our CTV experts have conducted analysis of the ad environment and determined that only multi-touch attribution shows holistic ad effectiveness.
Surveys from 500 marketing execs reveal new insights into the opportunities, benefits and challenges of OTT & CTV channels.
Our CTV experts have conducted analysis of the ad environment and determined that only multi-touch attribution shows holistic ad effectiveness.
Explore the significance of measuring outcomes with Performance TV, how CTV is becoming a performance powerhouse, and the nuances to keep in mind as...
Download your free copy of How CTV Advertising Powers the Performance TV Revolution to learn how CTV advertising can help fuel growth for your...